Once you convert your image PDF into crawlable PDF, you may think your work is done. How to Optimize Your Website PDFs for SEO Optimize your images with title, Alt tag, and Description and publish your page. I typically do this before I add images because it is more efficient to add images once it’s in the proper web page format. ![]() Once you have completed this process you will now add it to your website. Copy and paste the text into your editor of choice (Google Docs, Microsoft Word etc.) and go through your document and fix the spelling and grammar errors. There will be a few errors, but it will get you close. It detects a scanned document and automatically converts it with it’s OCR capabilities. Pro Tip: There’s also a PDF tool that integrates with Google Chrome called “Kami”. Wait a few seconds and voila! You’ve got text!.Select the file in your folder that you’d like to convert.If you have the Adobe Professional package you can use that, but you can also go to and utilize their free tool. You will need to find an OCR (Optical Character Recognition) converter to change your pdf into a readable document. Once you establish what you have to work with, then you can move onto how to convert the PDF into a crawlable file for Google.Ĭreate a new folder in Google Drive or on your desktop with the name of the company site, and then download the PDFs that you would like to convert and optimize. In this case, your document is an image saved as a PDF and is providing little (if any) search value to your website. There are ways to optimize those sorts of PDFs, but today we want to focus on the PDFs where you are not able to highlight any text. If you are able to do that, then this is most likely crawlable by Google bots already. This is the process I use for changing image PDFs or infographics into usable web page content: To determine if a PDF is only an image or has crawlable text, open it in your PDF viewer and then try to highlight an area of text. Your first step in converting a PDF to a useful format for SEO (search engine optimization) is to determine if the PDF text is crawlable. This is a great opportunity for crawlable, relevant and optimized web content!Īdditionally, it’s easier to just convert an existing content file than to create fresh content for many small businesses. That’s the kind of PDF that has little to no value to Google, except maybe the filename and link. What I have found is that many of these content items are just image PDFs. These take substantial time to integrate into a website through your ecommerce platform. With commercial and industrial companies, there are often hundreds to thousands of products, white papers, product specifications, etc. How to Convert Your PDF into a Crawlable File for Google I’m by no means saying that creating content for Google needs to be your number one priority, but I am saying you need to create and optimize your web content so your audience and search engines can understand it. These types of content are great to have on your website, and while they may benefit the end user, oftentimes Google can’t read them! ![]() in the form of PDFs is where the opportunity usually lies. White papers, case studies, reports, product reviews, etc. Many of the new clients we get at Cazbah come to us with a website full of images that aren’t always optimized properly. Optimizing your web content will help your pages rank better, increase your “trust score” and “authority” rankings with Google, and bring more traffic and revenue to your website. However, optimizing your existing website content is an absolutely essential area that all businesses need to take advantage of. Many times, small businesses just don’t have the manpower or resources to dedicate to content creation and content marketing. What do I mean by “low hanging fruit”? I’m talking about easy content optimization opportunities that got overlooked before, particularly when it comes to website images and PDFs. More often than not, I see remnants of a very rushed website build process, which typically leads to “low hanging fruit” opportunities that can have significant value. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. ![]() Quite often, I receive new clients who come to Cazbah right after working with another marketing company.
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